Keel is a car-shopping app for people buying a car in the United States. It shows you what a car really costs you, monthly and out the door, before a dealer ever talks to you. Then it helps you find and compare cars that fit, and checks every quote, fee and contract line before you sign.
Who builds Keel
Keel is built by Lee DeVore. Lee also writes Keel's research on what cars really cost and which dealer fees are real. Read Lee's research.
The one rule
No dealer pays to reach you, rank higher, or know who you are.
Every decision about Keel gets checked against that line. No dealer can buy a place in your results, and no dealer gets your name, email or phone number from Keel. Dealers hear from you only when you write to them yourself.
How Keel makes money
Today, it doesn't. Keel takes no payments yet. When it does, the money will come from buyers, never from dealers or lenders:
- The core tools are free: your real number, Find, compare, the quote and contract checks, and the fee decoder.
- The one thing Keel plans to sell is an optional Deal Pass: deeper research on one car, bought once. It isn't on sale yet.
- No dealer advertising, paid placement, lead fees or referral fees. No fees from lenders.
- Keel never sells or shares your personal information.
The full, current version lives on How Keel makes money. If it changes, that page changes first.
Where the numbers come from
Every figure in Keel is labelled: an estimate, something in writing, or a public record. Taxes and state fees come from Keel's own state tables, with the statute or agency page linked. Where a rule couldn't be confirmed, Keel says so instead of guessing. See it for yourself on dealer doc fees in all 50 states.
Get in touch
Questions, corrections or press: hello@drivekeel.com.